FREELANCE B2B WEBSITE COPYWRITER
Good copywriting gets results or misses out.
Every day your website doesn't convert, you're letting a competitor win that buyer's trust and budget. Luckily, I write B2B website copy that helps you get real results — whether that's more traffic, clicks, leads, conversions, or revenue.
B2B COMPANIES AND MARKETING TEAMS ♥ MY COPYWRITING
9 Easily avoidable reasons
Why B2B websites fail to convert:
Unclear Messaging
When visitors can’t figure out what your business does within 5 seconds, they aren't going to stick around to guess.
How to Fix This ➔
"We" Syndrome
Buyers don't care that you've been in business 20 years; they care whether you can solve their problem now.
How to Fix This ➔
AI Slop
Yes, AI writing can work, but its effectiveness depends heavily on the level of human oversight.
How to Fix This ➔
Misleading CTAs
If you don't guide your visitors toward what to click or where to go next, expect them to leave and never come back.
How to Fix This ➔
Hidden Pricing
Pricing is complex, but ignoring the cost conversation only fills your pipeline with tire-kickers and unqualified leads.
How to Fix This ➔
Zero Social Proof
A buyer comparing three websites will pick the one with proof every time, even if the other two are better.
How to Fix This ➔
Cognitive Overload
Every word and design choice is a tax on people's attention, and too much info to process leads to decision paralysis.
How to Fix This ➔
Feature Dumping
"Features tell, benefits sell." Buyers use features to justify the logic, they also need benefits to value the investment.
How to Fix This ➔
You Didn't Hire Me
You've got a great business, but your copy might be leaving money — and a lot of it — off the table.
Let's Fix Your Website's Copy ➔
"My name is jef." — Channing Tatum
From future doctor to website copywriter specializing in messaging, design, and CRO.
I have a slightly unconventional background for a copywriter: I hold a BSc in Biomedical Sciences from the University of Waterloo. My path was to go to medical school, but in 2014, I packed my bags, left Canada on a bicycle, and discovered a completely different kind of anatomy—the anatomy of high-converting sales funnels and websites.
Since making the switch, I’ve applied my analytical approach to help 135+ businesses turn their websites into money-making assets. Whether you need a complete overhaul of your copy, design, or strategy, I treat your website like a patient: diagnose, prescribe, monitor, improve.
TESTIMONIALS
What do my clients say?
Jef is one of the best freelance copywriters I've worked with, and I don't say that lightly.
Jon Nastor
Founder of Digital Commerce Partners
Hiring Jef was the best decision to launch my new business.
ANNA IRVING-PECKHAM
Director of Care
AtHomeElderCare.ca
Jef helped grow our revenue by 235%, he's also funny as hell.
ROBERT MAROUSSEEV
Serial Entrepreneur
Smellacloud · Fleet CNX
Jef always exceeds our expectations, thank you!
KYLE HEWINES
Marketing Manager
VidelRoofing.ca
Jef turned our broad ideas into a sleek brand with clear messaging.
SCOTT HICKMAN
CEO of Plantrs
Plantrs.com
Hire Jef for copywriting that'll put fear of loss in your competitors.
MATTHEW MUNDROINA
Managing Director
Suppleo Outsourcing
Jef's copywriting consistently delivered outstanding results.
CHARLOTTE VAN DER ZALM
Brand Marketeer
Mediocre
Jef wrote SEO articles that boosted our site's traffic and signups for our product.
KATIE OVERMONDS
Digital Strategist
OhmConnect
The quality of Jef's copywriting was second to none and he's also pleasure to work.
CATHAL MURTAGH
Business Development Leader
Jef's fantastic to work with. His content helped me climb search ranks for my desired terms!
JAMES ANDERSON
Business Owner
ForgedAxe.ca
Since working with Jef, I’ve seen a 71% increase in monthly traffic to my site.
AME PROIETTI
Freelance Scriptwriter
AmeProietti.com
Jef is a skilled writer who knows how to respect deadlines and provide a great client experience.
ERWIN MAYER
Managing Director
Creative Research Ltd.
Jef is a pleasure to work with! That's why we are a regular, long-term client for editorial work.
ALICE FOGLIATA CRESSWELL
(Former) Content Strategist
Orbis Terra Media
What can I (copy)write for you?
To help your website grow and succeed, have me write the words you need!
Confusing copy kills your leads, sales, and trust. I help B2B services and small businesses with website copywriting that attracts, persuades, and converts.
Full Website Copy
Launching a new site or are you overdue for a refresh? I specialize in website copy that’s clear, strategic, and fine-tuned to convert.
Rewrite Your Website's copy ➔
Single Landing Page
One page, one goal. Whether you’re after 10x conversions, #1 search rankings, or both, I’ll help you get there with ROI-focused copy.
Get Landing Page Copy ➔
Brand Messaging
Your brand should sound like you and not your boring competitors. Let's define your voice, positioning, and core brand statements together.
Tell a Better Brand Story ➔
Ad Campaigns
Stop wasting money on ads when your funnel's messaging is a mess. Work with me and I'll write all your ad copy for free—yes, that's right, free!
Reserve an Ad Sprint ➔
SEO Blog Writing
SEO is far from dead. It just takes a smarter content strategy that aligns search intent with the way your audience is really buying online.
Publish Articles That Drive Revenue ➔
2026 Pricing
I’m always transparent with my copywriting rates so you can budget your project without wasting your time—or mine.
Download (or steal) My price sheet ➔
A copywriter’s perspective
On copy, marketing, and why messaging matters.
FAQs
How long does website copywriting take?
It depends on the scope. A single landing page takes 3 business days, while a full website project varies based on complexity and number of pages. Contact me with your project details, and I’ll provide a clear timeline and quote upfront.
Can you write copy that’s optimized for SEO and conversions?
Absolutely! SEO and CRO aren’t an either/or decision—you need both. During my intake process, we’ll go over your exact needs and explore strategies to help you rank better in search and move more visitors toward action.
What's your copywriting process like?
It’s simple: strategy, research, copywriting, and refinement. We start with a deep dive into your brand and goals, then I write conversion-focused copy that fits your voice.
Can you help me build a new website?
Hm, maybe? I love WordPress and I build websites for small, local business owners. So if your vision is minimalistic and similar to sites like CopyAdsContent.com, then yes, I can help.
However, if you need a more complex website with animations, custom code, or advanced integrations, you’ll need to find a developer—but I can provide the copy and guide your messaging. 😉
Do you offer revisions?
Yes! You get one week to request revisions after delivery, starting from the first Monday post-handoff. This keeps everything on schedule and within budget.
What if I only need copy for one page?
That’s exactly what my landing page copywriting service is for. Whether you need a sales page, service page, or high-impact landing page, I can turn it around in 3 business days, starting at $599 and that includes tax!.
How do we get started?
Go to my contact page and fill out the inquiry form. If it’s a good fit, we’ll schedule a call to discuss your project and next steps.