WEBSITE COPYWRITING SERVICES
Turn your website visitors into revenue
Target better clients and make more money with website copywriting that works―and converts.
Start Your Project
Stop Struggling to Find the Right Words for Your Website
You want a successful business. That means attracting leads and converting them into new and long-term buyers. But why does communicating your value online feel like a struggle?
You're too close to your business
Writing objectively about your own work is tough. You either sound too formal or too casual, and it never quite lands the way you want. Let’s give your website the words it needs to connect with people and get them inquiring.
You’re not reaching the right audience
Do you truly know your target audience? And, more importantly, does your copy speak directly to them? Without clear, focused messaging, you’re missing opportunities with the people who matter most.
Your website doesn’t reflect the value you offer
You know your services are valuable, but is your copy conveying that? If your words aren’t showing the true worth of what you do, you’re leaving business on the table. Guide your visitors toward action and help your business grow.
Your website should work as hard as you do. With my website copywriting services, I'll help you turn visitors into revenue.
★★★★★
Jef is insanely good at creating a quality website with high-converting copy.
Matthew Mundroina
Managing Director, Suppleo
Website Copywriting Services
Pick a page and let's start writing. Or―check out my packages (coming soon) to get everything from brand messaging to website copy.
Homepage Copywriting
Make a strong impression with homepage copywriting that drives action.
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Service Page Copywriting
Showcase your services with website copywriting that speaks your target buyer.
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About Page Copywriting
Build trust fast with an about page that tells your story and resonates with buyers.
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Pricing Page Copywriting
Simplify your pricing with transparent copy that eliminates doubt.
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Landing Page Copywriting
Turn more visitors into leads with high-converting landing page copy.
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Sales Page Copywriting
Increase revenue with clear, action-driven sales page copywriting.
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Contact Page Copywriting
Encourage more inquiries with simple, effective contact page copy.
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FAQs Page Copywriting
Improve your buyer's confidence with well-crafted FAQs website copy.
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Website Copywriting Portfolio
Here's a few samples of my website copywriting. They open in a new tab, so come on back here when you're ready to start your project.
VIDEL ROOFING [LOCAL]
Homepage Copywriting for
VidelRoofing.ca
Videl Roofing provides commercial and industrial roofing solutions in Ontario. Their homepage targets property managers and building managers, which now attracts 3 - 5 new leads each month.
Homepage Copy
At Home Elder Care [LOCAL]
Website Copywriting for
AtHomeElderCare.ca
At Home Elder Care offers compassionate, in-home care services for elders in Hamilton, Ontario. The website copy is clean and simple, designed to build trust with elderly clients and their families.
Website Copy
GAMAN [B2B]
Website Copywriting for GamanCorp.com
AI-driven tech company that delivers automation, innovation, and adaptive solutions for enterprise. We went with a futuristic approach while infusing their core brand messaging through the entire site.
Website Copy
TAXAROO [SAAS]
Website Copywriting for
Taxaroo.com
Taxaroo is tax and practice management software helping small tax practices save 47 minutes on each return, avoid costly mistakes, and keep their clients happy. If you're a SaaS company, study this website.
Website Copy
ERELEASES [AGENCY]
Landing Page Copy for Press Release Distribution Agency
eReleases helps small businesses, startups, and authors get website traffic and better quality customers through coverage in the media.
Landing Page Copy
ANDY SETH [FOUNDER]
Landing Page Copy for Amazon Best-Selling Book by Andy Seth
Bling: A Story About Ditching the Struggle & Living in Flow is an inspiring story filled with powerful lessons for anyone who’s unsure of how to reach their full potential.
Landing Page Copy
ANDY SETH [FOUNDER]
Website Copywriting for AndySeth.com
Andy Seth is a serial entrepreneur, best-selling author, and philanthropist, dedicated to empowering others through his innovative ventures and social initiatives.
Website Copy
FLEET [RENTAL BIZ]
Website Copywriting for
FleetCNX.com
Whether you're exploring the city or embarking on an adventurous road trip, Fleet provides motorbike rentals for your adventures in Chiang Mai, Thailand.
Website Copy
Hey, I’m Jef, a website copywriting expert that helps service-based businesses thrive online.
I specialize in all things website-related—whether it’s creating SEO-driven copy that brings more traffic to your site or optimizing your messaging to convert visitors into loyal clients.
While many see copywriting as purely creative, I take a strategic, data-driven approach to ensure long-term success.
So, my goal is simple: to help service providers like you stand out, attract more leads, and grow your business with a website that works and copywriting that converts.
Tell Me About Your Project
What is website copywriting?
Website copywriting is the process of creating written content for your website that communicates your value, engages your audience, and encourages visitors to take action. It’s about finding the right words to connect with potential clients and convert them into leads.
Who am I hiring to write my website’s copy?
You’ll be working directly with me—Jef van de Graaf, an expert website copywriter with over 7 years of experience. I’ll personally handle your project from start to finish, ensuring every word reflects your brand and resonates with your target audience.
Do you use AI to write copy?
Yes, AI helps me speed up the process and even improve some aspects of the copy. I use AI as a brainstorming buddy and idea generator
However, AI is far from perfect—it’s full of mistakes, lacks nuance, and can’t fully capture the human touch
While AI supports my work, there’s absolutely no replacement for a skilled human copywriter, especially when it comes to writing that connects and converts.
Should I work with a website copywriter or a designer first?
Ideally, both should work together for a seamless result.
Lucky for you, I also design websites! In fact, the website you're browsing right now was both built and written by me.
I specialize in WordPress websites with a minimalist style that drives the message home. If you’re looking for a website that works and copy that converts, I can help with both.
Typically, I can get a new site online in 30 days.
(Interested? Check out more about my web design services on BuildAnOnlineBusiness.ca.)
So how does this whole process work?
Here’s how simple and efficient it is to get started:
- First, fill out my contact form with a few details about your project.
- Next, I'll send you a link to schedule a free 15-minute consultation to discuss your needs.
- If we need more time for outlining or project discovery, I charge a $175 discovery fee, which will be discounted if you choose to move forward with my services.
- Once we agree on deliverables and timelines, I get to work while you focus on running your business.
- We regroup to review and revise the copy together—your satisfaction is my top priority.