MY COPYWRITING PORTFOLIO
Jef van de Graaf™
Freelance B2B Copywriter & Website Specialist
Welcome to my copywriting portfolio! I'm a freelance copywriter helping B2B and service-based businesses get results online. My core areas of expertise includes: brand messaging, website copy, landing/sales pages, SEO blogs, and thought leadership (ghostwriting).
DIGITALCOMMERCE.COM [SEO AGENCY]
WordPress SEO Services (Landing Page Copy)
WordPress remains one of the most popular website tools on Earth. Combine that with DCP's WordPress SEO expertise and you're going to be set up to win for years to come.
SEO Landing Page Copy
DIGITALCOMMERCE.COM [SEO AGENCY]
SEO Audit Services (Landing Page Copy)
This is starting to feel a bit meta, no? I'm writing SEO landing page copy for an SEO agency that offers a ton of great SEO services. Heck, if you're a commerce brand, I recommend 'em!
SEO Landing Page Copy
DIGITALCOMMERCE.COM [SEO AGENCY]
Shopify SEO Services (SEO-Focused LP Copy)
This is my 5th landing page project for Jon Nastor of DCP. This time, we are targeting "Shopify SEO Services" which focuses on the 20% of work that drives real results.
SEO Landing Page Copy
DIGITALCOMMERCE.COM [SEO AGENCY]
Technical SEO Services (Landing Page Copy)
Not getting ranked in Google? Perhaps its time to check your website's technical health. For this project, I custom coded some health status that reset when you pass by, check it out!
SEO Landing Page Copy
NutritionMyFood.com [Healthcare]
Landing Page for Ame's Nutrition Counselling Service
Ame needed a simple way to manage leads and attract people to her nutrition counseling service. So we created a clean and simple landing page to do just that.
Landing Page Copy for Service
NutritionMyFood.com [Healthcare]
Homepage Messaging, Website Redesign & Brand Strategy
I worked with Ame Proietti to redesign her website, NutritionMyFood.com. She wanted a site that reflected her personality with a hint of Nicolas Cage.
Website Copy
DIGITALCOMMERCE.COM [SEO AGENCY]
Keyword Research Services (SEO-Focused LP Copy)
We focused this landing page on DCP's expertise in identifying high-impact keywords and aligning strategies with user search intent. Click this card to check it out!
SEO Landing Page Copy
DIGITALCOMMERCE.COM [SEO AGENCY]
On-Page SEO Services (SEO-Focused LP Copy)
I wrote copy for Digital Commerce Partners' (DCP) On-Page SEO services, emphasizing actionable optimizations and the tangible results that on-page SEO can deliver.
SEO Landing Page Copy
DIGITALCOMMERCE.COM [SEO AGENCY]
Search Engine Optimization Services (SEO-Focused LP Copy)
I wrote copy for Digital Commerce Partners' (DCP) SEO services focusing on their proven SEO methodologies, ROI-focused strategies, and measurable results.
SEO Landing Page Copy
WATSON THERAPY [HEALTHCARE]
Couples Therapy LP Copy & Template Design
I provided copy for Heather Watson's "Couples Therapy" service. She also requested a landing page template which she could duplicate and create more LPs for her services.
Landing Page for Services
WATSON THERAPY [HEALTHCARE]
Homepage Copywriting for Canadian Therapist
Heather Watson wanted a fresh, modern website for her local therapy services. We refreshed the entire site with inviting messaging and an easy-to-navigate homepage.
Website Copy
SUPEROFFICE [CRM]
Outbound Sales: 12 Practical Tips To Find New Prospects
If you’re looking for some apps to help you out, save you time, earn you money or make your life easier (who isn’t?), here’s the perfect list for you.
Thought Leadership Articles
SUPPLEO OUTSOURCING [AGENCY]
One Page Website Copywriting & Design for Suppleo.co.uk
Matthew Mundroina and his team wanted a simple, clean one page website for their UK-based outsourcing agency, Suppleo. Sometimes, a one-page website is all you need!
Website Copy
FLEET [AUTOMOTIVE]
Website Copywriting for FleetCNX.com
Whether you're exploring the city or embarking on an adventurous road trip, Fleet provides motorbike rentals for your adventures in Chiang Mai, Thailand.
Website Copy
SUPEROFFICE [CRM]
SuperOffice v Salesforce: Which CRM is Better?
Whether shopping for shoes or a CRM for your business, there is a direct connection between our experience with a brand and our decision to buy.
Thought Leadership Articles
SUPEROFFICE [CRM]
Relationship Funnel: A Guide to a Better Marketing Strategy
Today’s leading companies are turning toward relationship marketing strategies to build lasting relationships with new (and current) customers.
Thought Leadership Articles
SUPEROFFICE [CRM]
Buyer-Centric: Sales Funnels or Relationships Funnels?
You might think that a sales funnel and a relationship funnel are the same. Both aim to attract and convert customers. But that’s not the case.
Thought Leadership Articles
Videl Roofing [Local Biz]
Website Copywriting for VidelRoofing.ca
Videl Roofing needed a professional, SEO-driven website for their roofing services. Within a year, their website generated $100K in revenue from inbound alone.
Website Copy
At Home Elder Care [Healthcare]
Website Copywriting for AtHomeElderCare.ca
I worked with Ann Irving-Peckham, founder of At Home Elder Care, to build her new brand. From website to business cards and a ebook PDF, Anna got the full copywriting package.
Website Copy
SUPEROFFICE [CRM]
How a Relationship-led Economy Has Transformed Marketing
In traditional marketing, a customer’s buying decision can be influenced by the seller’s ability to show up at the right moment or touchpoint.
Thought Leadership Articles
TAXAROO [SAAS]
Website Copywriting for Taxaroo.com
Taxaroo is tax and practice management software helping small tax practices save 47 minutes on each return, avoid costly mistakes, and keep their clients happy.
Website Copy
ERELEASES [AGENCY]
Landing Page Copy for Press Release Distribution Agency
eReleases helps small businesses, startups, and authors get website traffic and better quality customers through coverage in the media.
Landing Page Copy
ANDY SETH [FOUNDER]
Landing Page Copy for Amazon Best-Selling Book by Andy Seth
Bling: A Story About Ditching the Struggle & Living in Flow is an inspiring story filled with powerful lessons for anyone who’s unsure of how to reach their full potential.
Landing Page Copy
ANDY SETH [FOUNDER]
Brand Messaging for AndySeth.com
Core values? Mission statement? Not for Andy Seth. Instead, he stands by 10 simple priniciples that aides him to fulfill his life's purpose.
Brand Messaging
ANDY SETH [FOUNDER]
Website Copywriting for AndySeth.com
Andy Seth is a serial entrepreneur, best-selling author, and philanthropist, dedicated to empowering others through his innovative ventures and social initiatives.
Website Copy
GAMAN [B2B]
[15-Page PDF] Brand Messaging Document for Gaman
Gaman wanted to ensure that their messaging reflected their deep-rooted values, mission, and the innovative solutions they bring to society.
Brand Messaging
GAMAN [B2B]
Website Copywriting for GamanCorp.com
AI-driven tech company that delivers automation, innovation, and adaptive solutions for enterprise. Envision the world’s future with Gaman.
Website Copy
OHMCONNECT [SAAS]
4 Apps That PAY You To Save On Your Bills
Every month you receive a bill for your electricity, gas, phone, internet, TV, and more. Now you can save money on your bills with these 4 apps.
SEO Blogs
OHMCONNECT [SAAS]
13 Apps and Services That Save (& Earn!) Parents Money
Kids are always leaving the lights on, eating all the food in the fridge, and breaking things “accidentally”. So here's some apps to make your life easier.
SEO Blogs
OHMCONNECT [SAAS]
Saving Money: 9 Helpful Apps for Homeowners
If you’re looking for some apps to help you out, save you time, earn you money or make your life easier (who isn’t?), here’s the perfect list for you.
SEO Blogs
OHMCONNECT [SAAS]
12 Apps That Pay For “Better” Lifestyle Choices
You can use apps and get paid for watching movies, taking surveys, and now -- choosing a better lifestyle choice. Get the apps that pay for a better lifestyle.
SEO Blogs
OHMCONNECT [SAAS]
How To Know Which Apps That Pay Are Legit
Don't get scammed - How to tell the difference between apps that pay you, and apps that will make YOU pay. It can be pretty exciting to discover a money making app...
SEO Blogs
OHMCONNECT [SAAS]
How to Make Money Online Quickly, Creatively & Crazily!
Here you’ll find some of the best money making apps that can quickly and creatively put some extra cash in your pockets. Have fun with these apps!
SEO Blogs
OHMCONNECT [SAAS]
44 Apps That Give You Free Stuff (Money, Too)
Here you’ll find a list of the best apps that pay, offer cool stuff, and some that literally give away free food. Enjoy free meals, gift cards, and money with these apps.
SEO Blogs
OHMCONNECT [SAAS]
8 Apps That Help You Earn Money at Home in 2021
Whether it’s a rainy day and you’re stuck indoors or you’re bored out of your mind with nothing to do -- learn how to use your phone to make some easy money at home!
SEO Blogs
Forged Axe [TOURISM]
The Ultimate Whistler Bachelorette Party Guide
This was one of the first SEO blog posts I ever wrote. It still ranks in the top 5 results in Google. Go see for yourself, Google "bachelorette party whistler" and I'm 100% sure you'll find it.
SEO Blogs