Freelance Canadian Copywriter for Service-Based B2B Websites
FREELANCE COPYWRITER SINCE 2017
I help businesses ditch boring copy and build websites that click with humans, so they convert into revenue.
In 2017, I traded my plans for medical school for a career I never imagined possible: freelance copywriting. While my biomedical sciences degree taught me how to research, analyze, and problem-solve, I realized my passion wasn’t in labs or hospitals—it was in words.
Since then, I’ve made it my mission to help businesses communicate their value clearly and effectively. I’ve worked with service-based businesses, local brands, and ambitious entrepreneurs to turn bland websites into money-making machines.
My approach is simple: I blend research-driven insights with sharp, engaging copy that speaks to your audience. Whether it’s rewriting outdated website content, crafting a killer landing page, or helping you connect better with customers, I’m here to make sure your message lands—and converts.
Jef van de Graaf™
100%
custom, hand-crafted copywriting by a human—for humans.
1326K+
words written in Google Docs and delivered to clients.
107+
American, European & Canadian B2B clients served since 2017
513+
landing pages drafted, polished & published online
"Cool numbers, Jef. But what’s the ROI from your copywriting?"
Honestly, it’s tough to measure. Results come from all directions—copy, design, product, timing. But let’s be real: words are the foundation of every online sale. Without the right message, your design, branding, ads, and offers simply won’t land.
Want to see real outcomes from my copywriting for past clients? Click the button below.
MY COPYWRITING PORTOLIO
See of my words in action
The projects below are direct links that open in a new tab. If you like what you see, come on back to my website and hire the best Canadian copywriter (that's me!).
High-Converting SEO Articles for SaaS Company
CLIENT: OHMCONNECT
I wrote a series of blog posts for OhmConnect's ideal audience that led to 140,000+ page views in the first year and significant more downloads for their SaaS product.
High-Traffic SEO Articles
Thought Leadership Articles for Europe's #1 CRM
CLIENT: SUPEROFFICE CRM
I provided original concepts on relationship marketing for SuperOffice's audience and delivered thought leadership articles that got published on their blog.
Thought Leadership Articles
Brand Messaging for European AI Company
CLIENT: GAMAN CORP
I worked with the CEO and design team of Gaman Corp to capture their brand identity and messaging strategy for their website and other brand assets.
Website Copywriting · Brand Messaging & Assets
Brand & Website Copy for Canadian B2B Company
CLIENT: SMARTSHIELD PACKAGING
In 2022, I worked with SmartShield's leadership and marketing team to capture their new vision and translate that into a series of brand assets and new website.
Brand Messaging · Website Copywriting · SEO Strategy
TEAM WORK MAKES THE COPY WORK
Finally, a freelance B2B copywriter that goes the extra mile kilometer *
I'm a Canadian copywriter that works remotely. For over 10 years, I’ve helped businesses worldwide by becoming exactly what they need—a seamless extension of their team or a ghostwriter working behind the scenes.
My approach to copywriting is always personal and tailored to fit your business goals. If we happen to be in the same part of the world, let's meet up for a platter of poutine.
* That's a Canadian grammar joke... 😅
Hiring Jef was the best decision to launch my new business.
ANNA IRVING-PECKHAM
Director of Care
AtHomeElderCare.ca
Jef helped grow our revenue by 235%, he's also funny as hell.
ROBERT MAROUSSEEV
Serial Entrepreneur
Smellacloud · Fleet CNX
Jef always goes above and beyond our expectations, thank you!
KYLE HEWINES
Marketing Manager
VidelRoofing.ca · StelvioEquipment.ca
Jef turned our quite broad ideas into a sleek brand with clear messaging.
SCOTT HICKMAN
CEO of Plantrs
Plantrs.com
You can come to Jef with a vague objective then get a website your competitors will fear.
MATTHEW MUNDROINA
Director of Suppleo Outsourcing
Suppleo.co.uk
Since working with Jef, I’ve seen a 71% increase in monthly traffic to my site.
AME PROIETTI
Freelance Scriptwriter
AmeProietti.com
Jef is a skilled Canadian copywriter who knows how to make a great client experience.
ERWIN MAYER
Managing Director
Creative Research Ltd.
Jef is a talented copywriter who consistently delivers results.
CHARLOTTE VAN DER ZALM
(Former) Head of Marketing
Smellacloud's Dutch HQ
Jef is a pleasure to work with! That's why we are a regular, long-term client for copywriting work.
ALICE FOGLIATA CRESSWELL
(Former) Senior Editor & Content Strategist
Orbis Terra Media
Who is your soon-to-hire copywriter? Test your skills with my game: 3 Truths and 1 Lie
Think you’ve got me figured out? Hover over the statements below to uncover the truth—and see why I just might be the Canadian copywriter your business needs.
#1
I sold my body for 8¢ per tree in Northern Ontario
TRUTH
Tree planting was my summer grind during university for four years straight. I'd bend over 1,500 to 5,000+ times a day with 35kg+ bags strapped to my hips, battling bugs, mud, and exhaustion in the wilderness. I guarantee you won’t find a harder-working Canadian than me.
#2
I started and "sold" my first business in Japan
TRUTH
Not the sexiest startup story, but I taught English privately in Japan, scaling from 0 to 65+ students in just one year. I paid off all my student debt and ‘exited’ my business by selling introductions to my student list for a grand total of $3,500.
#3
I was once offered a job at Google but turned it down
LIE
I wish. But in a way, I kinda work for Google. I write copy and build websites to help my clients get found in search. So it’s like being a Google employee... without the paycheck.
#4
I got deported from Yogyakarta, Indonesia
TRUTH
Indonesia taught me that sometimes, the best-laid plans are better suited for a vacation than a business venture. I planned to build my web design agency in Jogjakarta. But thanks to the pandemic and a shady visa agent in Bali, I ended up on a one-way flight back to Canada.
Icebreakers are fun. Helping you grow your business is better.
Every website should be a revenue-generating machine. Click the button to meet the Canadian copywriter who can transform your website from blah to brilliant.