The War, Death, and Resurgence of Copywriting in the “AI Era”
AI is a-booming! And across every industry worldwide, we’re hearing more and more about the war crimes as the new “techno” world order takes over: And […]
FREELANCE WEBSITE COPYWRITER
Jef van de Graaf
Jef van de Graaf helps B2B companies stop losing buyers to competitors with better messaging. Since 2017, he's been the "Functional CMO" for industrial, manufacturing, HVAC, roofing, and SaaS businesses that need both strategy and execution—without the consultant nonsense.
Based in Southeast Asia since 2014, Jef runs BAOB.ca and HXCopywriting.com, organizes local WordPress meetups, and trains for Ironman triathlons when he's not building websites that convert.
Ready to fix your website's messaging? Book a 60-minute intro call and let's figure out why your site is losing you money.
Top 10 B2B Copywriting Books to Master Persuasion (and Profit)
Every successful B2B copywriter has a toolbox of skills they rely on to create persuasive, effective messaging. But great tools come from learning, and in this field, some of the best lessons are waiting in the pages of a good book.
Struggling to Stand Out? These Brand Messaging Tips Can Help
Is your brand message connecting with your audience, building trust, and driving results? Or are you struggling to capture attention in a crowded market? Your brand […]
4 Copywriting Myths You Need to Stop Believing
Copywriting is everywhere—on websites, in ads, even on your coffee cup. Despite its prevalence, it’s often misunderstood. Misconceptions about what copywriting is—and isn’t—can hold businesses back from creating content that converts.
Why Hire a Ghostwriter for Your Company’s Content?
Ghostwriting is not a dirty word. It’s the lifeblood of countless successful businesses, and it’s been a big part of mine. Over the years, I’ve ghostwritten hundreds of blog posts, articles, and SEO content pieces—none of them carrying my name. And you know what? I’m a-okay with that.
What is Thought Leadership Content?
Ever wondered how industry leaders establish themselves as go-to experts? The answer lies in thought leadership content. And this isn’t just about blogging or posting on […]
13 Types of Copywriting
Copywriting isn’t a one-size-fits-all skill. Instead, there are many types of copywriting, each serving a specific purpose. For instance, if you’re trying to drive conversions through […]
The Secret to Effective Messaging: Right Place, Right Time
As a copywriter, I’ve learned that effective messaging hinges on three critical elements: delivering the right message to the right audience at the right time. However, […]