Unclear Website Messaging Is a Positioning Problem, Not a Copywriting Problem
TL;DR: Unclear website messaging is a positioning problem, not a writing problem. B2B buyers decide in 5 seconds whether to stay or bounce, and 95% buy […]
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The “We” Syndrome: Nobody Cares How Long You’ve Been in Business
Does your website talk more about you than your customer? If so, you've got "We" Syndrome. Here's how to flip the script and write copy buyers care about.
Why Every B2B Site Needs Message-Decision Fit
B2B buying isn't one decision. It's six decisions made by ten people. Meanwhile, most B2B websites are written for just one of them. It's no wonder pipeline goes quiet, eh?
Marshall McLuhan: How the Medium Influences the Way We Think, Act, and Buy
Full name Herbert Marshall McLuhan Born July 21, 1911 — Edmonton, Alberta, Canada Died December 31, 1980 Nationality Canadian Known for Media theory; how communication shapes […]
Why the PAS Framework is #1 for Copywriting
Struggling with low sales? Most copy is ignored because it’s boring. Master the PAS Framework to agitate pain points and write copy that ethically sells like crazy.
7 Reasons Why AI Will Never Replace Human Copywriters
AI-generated content is fast, effortless, and, at first glance, okay. But “okay” doesn’t drive sales. It doesn’t differentiate your brand. And it certainly doesn’t build trust […]
The War, Death, and Resurgence of Copywriting in the “AI Era”
AI is a-booming! And across every industry worldwide, we’re hearing more and more about the war crimes as the new “techno” world order takes over: And […]
13 Types of Copywriting
Copywriting isn’t a one-size-fits-all skill. Instead, there are many types of copywriting, each serving a specific purpose. For instance, if you’re trying to drive conversions through […]
11+ Smart Writing Tips by David Ogilvy
David Ogilvy is known as the 'Father of Advertising' and founder of Ogilvy & Mathers. His legendary talent has made an impact on the world of marketing and the following are his 13 Writing Tips.